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	<title>Debbie Gerardi</title>
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	<link>http://www.debbiegerardi.com</link>
	<description>Freelance Writer</description>
	<pubDate>Tue, 08 May 2012 15:23:42 +0000</pubDate>
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		<title>What is usability?</title>
		<link>http://www.debbiegerardi.com/2009/05/what-is-usability/</link>
		<comments>http://www.debbiegerardi.com/2009/05/what-is-usability/#comments</comments>
		<pubDate>Wed, 13 May 2009 23:05:42 +0000</pubDate>
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		<description><![CDATA[Usability measures the quality of a user&#8217;s experience when interacting with your website.
How well do users – that is, the people reading your website – move through your site to find the information they want?

If a website is difficult to use, people leave.
If the homepage fails to clearly state what a company offers and what [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://usability.gov/" target="_blank">Usability</a> measures the quality of a user&#8217;s experience when interacting with your website.</p>
<p>How well do users – <em>that is, the people reading your website</em> – move through your site to find the information they want?</p>
<ul>
<li>If a website is difficult to use, people leave.</li>
<li>If the homepage fails to clearly state what a company offers and what users can do on the site, people leave.</li>
<li>If users get lost on a website, they leave.</li>
</ul>
<p>I have been trained by <a href="http://www.experoinc.com" target="_blank">John Morkes, Ph.D.,</a> to follow proven, user-tested standards for creating the most effective online content. Dr. Morkes is a leading expert in content usability research. Call me to help improve content usability on your website!</p>
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