Debbie Gerardi

Websites

Any good web writer should be well-educated in laying out a savory feast of bulleted lists, highlighted keywords, meaningful subheads, plenty of white space and captions, and pullout text and quotes that grab attention. I have been trained by John Morkes, Ph.D., a leading expert in content usability research, to follow proven, user-tested standards for creating the most effective online content. A few recent samples of my work include:

www.rivervest.com	www.rolwesco.com
Content development/writing: Debbie Gerardi Website design: Kelly Jay Marketing strategy: Callaway Zuccarello	Content developer/writing: Debbie Gerardi Website design: Rhoades Creative, Inc. Marketing strategy: Callaway Zuccarello
www.softsurroundings.com	www.tdunn.org
Catalog writing/SEO copywriting (2004-2007): Debbie Gerardi	Copywriting: Debbie Gerardi Web design: Mosaic Web Marketing

Print

In print, as online, I always tailor the message to the unique needs of your specific audience. Readers don’t care about the superior features of your product or service. They care about how they might benefit from those superior features. In other words, what’s in it for them?

Exegy Book	Pretecht Brochure
Copywriting: Debbie Gerardi Project management: Kerrigan Kaplan Design: Sarah Bowman Marketing strategy: Callaway Zuccarello	Copywriting: Debbie Gerardi Design: Sarah Bowman Marketing strategy: Callaway Zuccarello
Mercy CarePlus Campaign	Rolwes Company Campaign
Copywriting: Debbie Gerardi Project management: Paul Gassett Design: Kelly Jay Marketing strategy: Callaway Zuccarello	Copywriting: Debbie Gerardi Design: Rhoades Creative, Inc. Marketing strategy: Callaway Zuccarello
People Resources Sell Sheets	Rivervest Newsletters
Copywriting: Debbie Gerardi Design: Sarah Bowman Marketing strategy: Callaway Zuccarello	Newsletter writing: Debbie Gerardi Design: Kelly Jay
Thomas Dunn Catalog	SoftSurroundings Catalog
Catalog writing: Debbie Gerardi	Catalog writing (2004-2007): Debbie Gerardi