Services

Hands on a White Computer KeyboardGerardi/WriteOn Review

You know you need help, but you don’t know where to begin. For a one-time commitment of $500, I will dig in and provide eight hours of intensely focused rewriting on any and all existing online and print communications.

Website Content Development

When you’re looking to build a site from the ground up, I will work with you to carefully craft a content-rich, easy-to-read, engaging website that accurately represents your company and its image.

Writing for the Web

Did you know that people read 25% slower online than they do in print? To move more easily through your website:

  • 79% of users always scan.
  • Only 16% read word by word.
  • Online readers view text first –- headlines, briefs and cutlines.
  • They devote twice as much attention to short paragraphs as to long.

To address these proven online readability statistics, I employ such methods as bulleted lists, highlighted keywords, meaningful subheads, plenty of white space and captions, and pullout text and quotes that grab attention.

Search Engine Optimization (SEO) Copywriting

This type of writing differs from writing for the web, in that I will work from a selection of targeted keywords and phrases to help improve your website’s search engine ranking.

I can either:

  • Work from your own set of key words and with your own web designer, or
  • Collaborate with my web marketing specialist to provide a complete optimization service, including:
    • Selection of Target Keywords and Phrases
    • Baseline Key Word Ranking Report
    • Web Page Optimization Based on Target Keywords and Phrases
    • Website Tracking and Analysis Software Implementation
    • Monthly or Quarterly Ranking Reports to Monitor Ongoing Progress

Print Communication

There are very different standards for writing for print versus writing for the web. I work from an entirely different toolkit when crafting print pieces – more of a traditional who-what-when-where-how, inverted pyramid approach. “Usability” is the buzzword for effective web writing. I call it good old-fashioned readability in print pieces!

  • Newsletters
  • Marketing pieces
  • Business communication